“When a robot dies,
you don’t have to write a letter to its mother” – this is the silver lining of
losing a robot soldier according to a military chief. I think many would agree
with this sentiment. One of the biggest upsides of war robots is that they aren’t
human. This means that when they “die”, nobody grieves. But it also means a lot
more than that. These robotic fighters also lack many of the limitations human
soldiers contend with. As outlined in Singer’s book, some land robots can
maintain a 4-minute mile pace for hours, they can travel underwater, “see”
through smog and take several rounds un-phased. They also have perfect
accuracy; SWORDS do not miss its target. Additionally, drones can fly for
24-hour stints and collect an incredible amount of data all without risking
human life. These machines also lack human emotion. They act as “rescuers that
are unaffected by the carnage, dust and smoke that envelop the remains…they are
immune to the fatigue and heartbreak that hangs in the air”. Immune to pain,
fatigue and emotion with incredible speed and strength, robots seem to be the
logical if not inevitable next step in warfare. However, all of the previously
described attributes, while exciting on the one hand, are equally terrifying.
Consider I, Robot, the book from which the robotics company took its
name. It is a cautionary tale of what can go wrong if and when robots begin to
act of their own accord and violate the 3 laws, the primary law being that
robots cannot harm a human. No such laws exist in our world and yet we are
hurtling toward a future filled with robotics. I’m not suggesting that your
Roomba is about to turn on you, but to say that robots which are ‘wired for
war’ might harm humans is not a prediction but a fact. In addition to killing enemy
soldiers, robots such as the CRAM have accidentally fired on U.S. troops. Of
course, it could be argued that friendly fire is less likely with robots than
with humans. Nonetheless, we are heading down a slippery slope. As Singer
argues in the author’s note, war is inherently emotional. It is a major
component of the human experience and the inspiration for masterful works of
art and literature. So what happens when we remove the human element from a
historically human experience? As Singer explains, the rate at which robots are
entering the battlefield is increasing rapidly. From having zero robots/drones
at the beginning of the Iraq war we have gone to thousands. How many is too
many and what ramifications will this gigantic shift in the way we do war have
on the world?
Saturday, February 23, 2013
Changing the War, and the Soldier
While reading Wired For War, it is evident that the way we fight wars is changing due to the robotics movement. However, what struck me most was one quote from early in the reading by Napoleon; "There are but two powers in the world, the sword and the mind. In the long run, the sword is always beaten by the mind"(31). While Singer states that the SWORDS fighting machine may prove this statement false, I think I'm going to have to agree with Napoleon. After all, it was minds that invented these machines in the first place.

(Fun Fact- Napoleon wasn't that short. It's all a myth stemming from the French measuring system back then being different from ours.)
With so many machines taking the places of soldiers on the battlefields, it seems more logical in many cases to simply make the super-powered, yet not very intelligent, machines. And this, I believe, is Singer's thought in this small section. But in my opinion these dumb super-machines are valuable because: why do we need them to have a mind if we still have ours?
If we look at society nowadays the increase in gaming is obvious. These military machines are imitating this trend. Singer mentions, "At the time of my visit, Foster-Miller was exploring replacing the controller with a Nintendo Game Boy-style controller, hooked up to virtual reality goggles. War is becoming increasingly like gaming, and likewise games like Modern Warfare and Call of Duty show how games are becoming more like war. I have even heard that soldiers use such games to prepare for war.
Although we can shrink them, we can't replace our military with an army of drones, because we will always need real people there when these robots fail. Additionally, we don't yet know how these robots will fare when they eventually have to fight against similar robots. My thought, however, is that the military personnel will be what's really changing. We will see a new demand in our armies and navies for people that can fix and program these robots to adapt them to battles, and for talented former-gamers that can adeptly control these machines. Singer mentions that soldiers, used to playing with remote controlled cars in their childhood, quickly learned how to control these robots. These are the kinds of people we will need in our armies of the future, essentially, gamers. They will be the ones with the experience, talent, and intelligence needed to use the weapons of the future. So, as Napoleon thought, it will be the mind that wins out. It will just be our minds. Basically, rise of the the nerds.

(Fun Fact- Napoleon wasn't that short. It's all a myth stemming from the French measuring system back then being different from ours.)
With so many machines taking the places of soldiers on the battlefields, it seems more logical in many cases to simply make the super-powered, yet not very intelligent, machines. And this, I believe, is Singer's thought in this small section. But in my opinion these dumb super-machines are valuable because: why do we need them to have a mind if we still have ours?
If we look at society nowadays the increase in gaming is obvious. These military machines are imitating this trend. Singer mentions, "At the time of my visit, Foster-Miller was exploring replacing the controller with a Nintendo Game Boy-style controller, hooked up to virtual reality goggles. War is becoming increasingly like gaming, and likewise games like Modern Warfare and Call of Duty show how games are becoming more like war. I have even heard that soldiers use such games to prepare for war.
Although we can shrink them, we can't replace our military with an army of drones, because we will always need real people there when these robots fail. Additionally, we don't yet know how these robots will fare when they eventually have to fight against similar robots. My thought, however, is that the military personnel will be what's really changing. We will see a new demand in our armies and navies for people that can fix and program these robots to adapt them to battles, and for talented former-gamers that can adeptly control these machines. Singer mentions that soldiers, used to playing with remote controlled cars in their childhood, quickly learned how to control these robots. These are the kinds of people we will need in our armies of the future, essentially, gamers. They will be the ones with the experience, talent, and intelligence needed to use the weapons of the future. So, as Napoleon thought, it will be the mind that wins out. It will just be our minds. Basically, rise of the the nerds.
Thursday, February 21, 2013
We Are the Weakest Link
The catchphrase from the picture above is forever ingrained into my childhood memory. Taken from an antiquated game show, the weakest contestant is ultimately eliminated, and the show continues on. With the advancement of technology, new robots seem to be becoming threateningly prevalent in how war is waged. If history is any indicator of technology's ability to replace, humans may be in trouble in their established roles fought in wars. Before too long, we may be the weakest link in the modern warfare.
As humans, we are limited. Our bodies are only physically capable of so much. Singer makes a great argument as to why robots are more capable than humans. On long spy flights, the duration is able to last close to 20 hours with refueling. However, we, as humans, "lose effectiveness after ten to twelve hours" (63). Even if fatigue doesn't set in, I do not want to stare at endless grains of sand for that long. Do you? Robots have no problem doing so and find it equally "as exciting as partying at the Playboy Mansion" (63). Our attentiveness can not match up to robots over extended periods of time.
Unmanned systems can also operate and complete missions in much dirtier conditions that humans can. While we are prone to infections and poisoning, robots do suffer this same weakness. In a place where smog is thick or poor weather sets in that day, the human eye can only see so far into the distance. Robots, however, have systems such as infrared to rely on (63). Whether we would like to admit defeat or not, our bodies do fail us, even in times of war.
If we are prone to such weaknesses, why not turn to robots? They are able to "offer a path around [our] limitations" (64). I will acknowledge that this has certain ethical issues. However, when looking at this decision from an efficiency standpoint, robots are physically capable of much more in a war. Are human really the weakest link? If the answer is yes, goodbye!
Saturday, February 16, 2013
Modern Day Romance

Internet dating has made it easier for single people to meet, but the question remains: is it making it too easy to meet new people? Dating has become a thing of convenience since the Internet made everything so easy. It changed the way we meet people, how many people we meet, and how frequently we meet, but the question remains about what else it has changed. A lot of other aspects of dating are changing; like compatibility, and commitment are being effected by this new online dating world, but what is hard to tell is if these changes are good or bad?
As online
dating increases, commitment decreases. With more options out there, people
chose to explore their options more rather than work on the relationships they
are already invested in. as Jacob in the article said
“I’m about 95 percent certain, that if I’d met Rachel
offline, and if I’d never done online dating, I would have married her. At that
point in my life, I would have overlooked everything else and done whatever it
took to make things work. Did online dating change my perception of permanence?
No doubt. When I sensed the break up coming, I was ok with it… I was eager to
see what else was out there.”
For Jacob, and other online daters out there, the options
are too vast. They never have to settle, to commit, because the Internet will
always provide the option of a better partner. In this sense, the Internet has
made commitment obsolete, however, the question remains of whether there truly
is a better mate out there, or why is commitment such a burden?
Another big
change comes in the importance of compatibility. With online dating sites like
match.com and zoosk, compatibility has become an algorithm. Your personality
likes and dislikes, and desirable traits are all added up and utilized to
decide your potential match rather than you going out and doing that yourself.
This loss of personal evaluation of others has made the whole “getting to know
someone” process seem unnecessary to online daters, and made it so their
relationships can go from strangers to soul mates way too quickly. Why get to
know each other over dinner when you can do it online? Well in this sense, the
whole process of searching is left to more powerful devices. The question that
remains is should we leave it to
them?
Around 1/3
of couples met their partner online. This fact can be scary to some, but uplifting
to those who have a hard time meeting people in real life. One thing’s for
sure, relationships, and the way we view them have changed. People have the
ability to meet each other much more efficiently than before, but is dating
something that needed to be more efficient in the first place? How will this affect
the outcomes of our relationships?
Are we ever really away from home?
The Internet has indeed proved to be the ultimate
educational communication media. It has given people the opportunity to explore
information about different cultures and countries with the click of a button.
However, as Huesca claims, it has also ruined the experience of travel and
study abroad for many people.
There is undoubtedly no better way to learn the culture and
language of a country than to live in such country for a period of time, just as
college students do when they study abroad. Now, Facebook, Twitter and other
social media allow students to be connected with their friends and family when
they are in a different country. So even though they could be thousands of
miles away from home, in a way, they are still home. They are not
“disconnected” from their life and culture and are therefore unable to be
submerged into a new one.
Yes, it is nice to be able to stay in touch with family and
friends from back home from anywhere around the world., but we are clinging too
much to familiarity. In order to truly learn and appreciate the culture of a
specific country, we need to be in the country completely, not only half the
time. I agree with Huesca; new media is ruining the study abroad experience
because while students have the familiar entertainment and accessibility to communication with their
friends, they feel no obligation to go out, explore, and find new ways to be
entertained.
Huesca proposes the idea of disconnecting students from technology while they are abroad. This would probably result in students getting more out of their experience abroad and truly learning about the new culture. The culture shock will be bigger than ever, especially in a time when people have become so accustomed to technology and communication media, but it would open the path for a cultural enrichment opportunity like no other.
Technology and Intimacy
Our life style has evolved significantly as a result of
technological progress. As Turkle claims, it has transformed every socio-economic
aspect including education, business and medicine (152). In the modern era, technology
stands our strongest ally. Our obsessive and abusive usage of the privilege is,
however, leading us down a dangerous path.
One social aspect technology has conquered is social
interaction. The way we interact with each other has been changing continuously
as more sophisticated but easier-to-use devices are being introduced on regular
bases. Drawn by the allure of these toys, most of us spend a significant amount
of time in our fortress of solitude, where we indulge an illusion of social interaction.
We stay in touch with multiple individuals at the same time via media outlets
without capturing the real emotion driving the conversation. Although these
means of communication allow for greater free space, they pose a risk of undermining
the person at the other end to an object (Turkle, 154). Some fear this threat
has already been realized. When we tweet or address a group of friends on Facebook,
we are treating the individuals as a unit (Turkle, 168). The networking tools
are also inspiring frustration. Some voice concerns about privacy as most of
these Medias are readily accessible to everyone (Turkle, 256). Nonetheless,
most of us choose to continue making use of these medias for we have no other
way to turn. People found at a close proximity to us – parents and friends
alike – are consumed by the web (Turkle, 267). Therefore, we have no choice but
to join the playground and fight for the attention we seek.
The impact of social networking that technology made
possible in recent years has mounted to make some of us nostalgic about earlier
days when social interactions were mainly conducted face to face. I believe we
are well past the turning point. Hereafter, technology continues to progress at
a greater pace transforming our way of life to the point where we lose the
legacy of social intimacy altogether.
Tuesday, February 12, 2013
Sherry Turkle and Virtual Worlds
Location: Prognosticator's Chair
My students are in the midst of Alone Together, Sherry Turkle's jeremiad about the dangers of technology that throughout her book she calls "always on" and "always on you."
Though few Second Life or World of Warcraft users carry these imagined worlds around in their palm, given the beefy nature of the client software, many do spend lots of time in-world. Turkle's subjects mostly find escape there, and she freely admits that one can use these imagined spaces for "embarking on a potentially 'therapeutic' exercise" (212). Mostly, however, she focuses on gamers like Adam, on the verge of losing his job, or Pete, who cheats on his wife with in SL, having a relationship with an avatar named Jade. My students had their worst stereotypes of these immersive environments supported by Turkle's book, which otherwise does such a fine job of critiquing the other from of addiction to online activities, the augmented self of texts, apps, and phones glued to the users' palms.
It would be been interesting to see what she'd make of Fran, the 85-year-old Parkinson's patient, who with her daughter created SL avatars. As Wagner James Au reports, Fran was able to visualize herself standing again unaided, while watching her avatar Fran Seranade do Tai Chi or dance. Soon enough, Fran recovered some mobility.
Tom Boellstorff, author of Growing Up in Second Life, has met Fran and her daughter. He and other researchers are studying what has occurred. It's a heart-warming story of the sort rare in Turkle's book.
I will speculate a bit here, something I warn my students against since for them, the art of extrapolation from solid data may be safer for their grades. I'll let you readers grade me.
Alone Together began as Turkle's "letter" to her daughter Rebecca. In Paris, Rebecca had spent her time texting and on Facebook, instead of taking in the city's many delights. Turkle was disappointed and has crafted one of the best critiques I've encountered of our relationship with our machines and the loss of such things as "the rewards of solitude" (3).
I hope that my class will remember Joel, Turkle's research subject who is an SL builder, both of content and community. Yet I fear Pete or Adam will stay in their minds instead. I do not possess the professional expertise to question how Turkle's bias might have influenced her writing about virtual worlds, but as a reader, I would have liked more Joels, and maybe a Fran, to balance the negative and all-too-common stereotypes of gamers as addicted, soon-to-be-unemployed, social castoffs.
In fact, I'd go so far, an an educator who has used Second Life and OpenSim grids and SimCity 2000 in class settings, to make another claim. Whatever the validity of Turkle's data, her method of presentation about gamers weakens for this reader her critique of social media, texting, and other potentially addictive behaviors.
That may be my bias, given the ease with which users of those apps can get a regular fix.
Work Cited:
Turkle, Sherry. Alone Together: Why We Expect More From Technology and Less From Each Other. New York, Basic: 2011.
Saturday, February 9, 2013
Survival of the Smartest
Gone are the days when we had to wait for mother nature to take us on to the next step in the evolutionary ladder. The future is now in our hands. Cascio suggests that the mind is the answer to the perils of our world. Human intellect is the instrument we used triumph over the worst this planet had to offer.
Ever wanted to get an 'A' in that really hard class. Well now its not just a matter of practice but investing your money in the right pill. Pop it and gone will be the days when only the exceptional triumphed. Cascio believes that such practices will become mundane, not a second thought given to the ramifications of altering one's intelligence. Perfection will be brought to a whole new level. But how then will we be able to distinguish between any two people. Will IQ tests have any meaning? If cheating the system becomes par for the course how will education evolve? With every child popping pills to success, will testing and examinations remain relevant? While the human race as a whole may benefit with every member focused and using their minds like never before, if the pills runout the ensuing effect on us may leave us crippled forever.
Evolution in technology too is the way forward. The internet unlike any medium before provides limitless access to human knowledge. Cascio makes a very interesting claim, he believes that as technology becomes more sophisticated we will leave it to do more for us. Digital assistants will deal with scheduling and planning holidays, our cars may drive themselves. This would leave us the time we need to focus on those matters which are intellect wants to pursue. Computers and the internet have already changed the way we do things. Research which would have meant days in the library is now at the tip of our fingers. As technology does more for us will it become a crutch instead of an advantage?
If human enhancement outpaces the evolution of processors and other technology how can we make the right choices? To choose wrongly is to get left behind.The most provocative idea may be about those left behind. What happens to those who chose an older pill or maybe decided to play the waiting game? In an age of intellectual improvement can anyone afford to be left behind?
Ever wanted to get an 'A' in that really hard class. Well now its not just a matter of practice but investing your money in the right pill. Pop it and gone will be the days when only the exceptional triumphed. Cascio believes that such practices will become mundane, not a second thought given to the ramifications of altering one's intelligence. Perfection will be brought to a whole new level. But how then will we be able to distinguish between any two people. Will IQ tests have any meaning? If cheating the system becomes par for the course how will education evolve? With every child popping pills to success, will testing and examinations remain relevant? While the human race as a whole may benefit with every member focused and using their minds like never before, if the pills runout the ensuing effect on us may leave us crippled forever.
Evolution in technology too is the way forward. The internet unlike any medium before provides limitless access to human knowledge. Cascio makes a very interesting claim, he believes that as technology becomes more sophisticated we will leave it to do more for us. Digital assistants will deal with scheduling and planning holidays, our cars may drive themselves. This would leave us the time we need to focus on those matters which are intellect wants to pursue. Computers and the internet have already changed the way we do things. Research which would have meant days in the library is now at the tip of our fingers. As technology does more for us will it become a crutch instead of an advantage?
If human enhancement outpaces the evolution of processors and other technology how can we make the right choices? To choose wrongly is to get left behind.The most provocative idea may be about those left behind. What happens to those who chose an older pill or maybe decided to play the waiting game? In an age of intellectual improvement can anyone afford to be left behind?
I will remember that later....
Have you ever been reading something and after a while you process that you did not understand or get anything you just read? Or have you ever done a reading 2-3 days ahead of time for a class and when you have to talk about them you are completely blank? Or when you have an online article or a reading that is longer than 2 pages you just skim through it to see if it is worth reading?
If the answer is yes to any of these questions then I do not know why are you doing that, maybe you are just lazy or you are like Doris from Finding Nemo. But, according to Nicholas Carr, it is the fault of technology development. He says that we are reading more than ever, but which type of reading are we actually doing? I do not think we need to give a lot of thought when we read a text message, a tweet, an facebook post or an email, those are things that do not require a lot of attention or a lot of analysis. Also, thanks to smartphones or tablets, we are able to read entire documents or newspapers, but do we an analytical reading or we just skim through then to get a grasp of the main ideas.
In my opinion, I think it is unfair to blame it on the technological advances that we have experience in the last decades, yes indeed technology is suppose to make our life easier and more comfortable, but it is our decision how we use it. It is our decision what type of reading we want to do out of the things we read.
Carr brings up the question if whether or not Google is making us stupid, I personally think it does not, Google makes easier a lot of the research work for us, but at the end it is still upon us to read and determine what it is useful and what is not for us.
Who knows maybe in a future, it would like in "The Matrix", were you would not have to read anything and instead you will be able to download and install in you brain any specific information you want, or maybe we will have Google installed in our brain and we will just have to search the answer of anything we want to know.
Friday, February 8, 2013
Human Computers
Jim Fallows' interview with Michael Jones, a chief
technology advocate at Google, focuses on past and future progression of the concept
of mapping. With the introduction of new technologies such as Keyhole and
Google Maps, the map has transformed from a stationary object into an
interactive technology, which one can hold in the palm of their hand. With
Google Maps on handheld devices, users can never be lost with immediate
access to local roads, restaurants, hotels, and even satellite images of the
area. With the introduction of the new Google application Field Trip, Michael
Jones suggests that one will also never be alone in their travels. Field
Trip turns your phone into a travel companion or local tour guide of your
current area. Essentially, the phone tells the user when coming near important landmarks
or restaurants with the remarkable power of remembering which things the user
cares about. Jones claims the application makes “your life enlightened by travel knowledge, everywhere, or getting to
walk around with local experts who know your tastes, wherever in the world you
go”. However, I believe these sorts of technologies come with negative consequences such as taking away from the traditional human experience of traveling.
As Turkle mentions in regard to her daughter traveling in Paris, our constant interaction
with technology takes away from the true experience of being disconnected and
immersed into a foreign area (156). This
concept made me wonder what other human experiences are compromised by our
constant interaction with technology.
As Jones claims in the interview: “people are
about 20 IQ points smarter now because of Google Search and Maps”. Yet, Jones
also says without access to these technologies “they feel like a fifth of their
brain has been taken out”. Although, Jones’ statement implies that Google has
had a positive effect on the human learning process, his statement also
suggests this increase in IQ comes with complete reliance on these technologies,
leaving users impaired without them. I have personally found
that people have become far too reliant on constant access to technology, consequently taking away from ones ability to process and remember the information
themselves. Essentially, the reliance on instant information results in people being
dominated by their short-term memory. For instance, why should one commit to
remembering certain information when it can be reached by a simple Google
search? As a student, one can answer questions by quickly looking up the
answers online. Yet when later forced to answer similar questions on a test
without access to technology, it becomes apparent that one never truly learned
the information.
Another personal example that conveys the same
principle is my reliance on Google maps for directions. Anytime I drive to a
new place, I use Google Maps on my phone to provide directions; however, even
after multiple times driving to the same place, I find myself still relying on my phone for directions instead of learning the route myself. In conclusion, as technology
continues to develop, humans are becoming increasingly dependent on their devices, and with the future progressively moving toward “always on, always on
you” technologies, I wonder how this relationship will take away from the human experience
and perhaps the human itself.
Sunday, February 3, 2013
Carly's Post on Pirates
Image credit: Wikipedia Commons. Two pirates have a laugh. Steve Jobs & Bill Gates at a 2007 conference.
Pirates of Silicon Valley holds great insight into the roots of the age of the personal computer. In looking at the origins of the PC itself, we begin to see what a complicated and perhaps malevolent process is involved in unleashing such disruptive technologies. In examining the personalities of Steve Jobs and Bill Gates it becomes clear that both eventually became immersed in the need to have the best product, the need to win, so to speak. This idea is especially clear in the case of Jobs. From the start Jobs seems to be on a search for some sort of divine quest, a destiny if you will. In Wozniak’s Apple II he sees potential for a billion dollar industry. Jobs is able to transform himself from disgruntled hippie to smooth talking business man in his quest to change the world. Yet as his genius seeps out it seems that the quest for the best product eventually leads to a major lack of compassion. Jobs alienates his friends and even neglects his own daughter on this proverbial path to fame-induced immortality.
Perhaps not as clear, there is also a somewhat negative shift in the personality of Bill Gates. Gates, though he manages to hold on to his friends and keep his priorities somewhat in order, is also consumed by the idea being on top. He succumbs to robbery just as Jobs did. It seems that in such a cutthroat business one must toss aside morality in order to achieve greatness. In numerous cases true inventors of amazing products have not received credit for their work due to the big dreams of another. In the case of the telephone, as well as FM radio it is no longer credit where credit is due but rather credit where credit is stolen.
The business of telecommunications becomes more than a business. It seems to entrench producers as well as consumers to become some sort of religion. Though this can be said about many other business ventures, communications, especially in terms of the computer industry, seem to take over the lives of numerous individuals. As Jobs put it:
We're here to make a dent in the universe. Otherwise, why even be here? We're creating a completely new consciousness, like an artist or a poet. We're rewriting the history of human thought with what we're doing. That's how you have to think of this.Thus it becomes more evident why telecommunications take on aspects of a religion, they were created in hopes of reshaping the consciousness of the consumer, in making him dedicated to the bright screen that many stare at for hours on end.
Saturday, February 2, 2013
Fall of the Titans
Fall of the Titans

DELL, once one of the most powerful companies on the planet, is now struggling to survive. A company which started from a garage much like Apple and grew to dominate the technological world. How the titans have fallen! Michel Dell once seeking to gain majority control of the PC market is now seeing the demise of the PC as we know it. This situation calls for the Company to reposition itself from the PC manufacturing business due to shrinking sales. But how has it come to this?
Tim Wu gives us a hint in his “Master Switch”. Knowing he could not displace the PC Gods (Microsoft, DELL, and IBM), Jobs launched what the Tim calls a disruptive innovation [Wu 20]. In 2007, the first iPhone was launched and within 5 years the world as we know has changed. We can make an analogy between Jobs and the tech-giants with the example of the lion and bear in the “Master Switch” [Wu 289].Although, each animal is the king in its own ecosystem, if the former is removed and put in latter’s ecosystem, the former would succumb and vice versa. Similarly, Job created a whole new ecosystem from where Apple could not be dislodged easily—the Smartphone market; the latest challenger being Samsung. Additionally, Job then expanded this ecosystem so that it would envelope—nay—devour the PC market. A pocket computer, the Smartphone can perform all the functions a PC. Additionally, the mesmerizing beauty of these Smartphones, an element which Job’s is seen putting a high emphasis on in the Pirates of Silicon Valley, outmatched that of whatever the PC world has to offer. One after the other, the Smartphone has tightened the hangman’s noose around tech-giants.
Companies like DELL, which profited much from the PC boom are now in deep trouble and need to change their business model as they are now stuck between ‘an Apple and a hard place’. The tablet and the Smartphone, dare I say it, have made even the portable laptops obsolete, causing sales to plummet. Michael Dell plans to reposition his company towards the software, cloud computing and big data business by selling stripped-down servers to Internet companies to power the cloud, the corresponding software to make those servers hum. DELL better get off the PC band wagon quickly and get on the cloud before it is too late. It should adjust itself to the changing times as Steve Jobs did when he had to finally ally with Bill Gates, as viewed in the Pirates of Silicon Valley.
Friday, February 1, 2013
Steve Jobs' Mantra & Call to Arms
Image source: Jobs & Woz, with Apple I and II computers, from CiCorp's "Steve Jobs' Garage" Site
Want no further proof that Jobs, like his rival Bill Gates, saw himself as an outsider, in Tim Wu's sense of the term?
While Microsoft quickly eschewed the maverick image to become a necessity for, and symbol of, corporate culture, Apple claimed, but Wu would contend, did not ultimately remain true to Apple's famous quotation from the "Think Different" advertising campaign:
Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. But the only thing you can’t do is ignore them. Because they change things. They push the human race forward. While some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.
As a personal note, I still believe in that quotation, and will not own a PC that isn't running the Mac OS. Whether Google seduces me to buy more than a phone remains to be seen; I'm not so sure about Apple's closed iOS ecosystem or, for that matter, any closed system. MS Office's ability to play with other software well has kept me loyal to that aspect of Microsoft's "ecosystem," as well as their well-designed mice. Unlike Steve, Bill Gates' firm knew that a multi-button mouse would prove more attractive to consumers.
In so many other cases, Steve knew better than the rest of us, even knowing what we want before we wanted it. Gesture-based computing will replace the mouse, ultimately. I compare what Jobs did to Microsoft after his return to Apple, in the mobile-computing era, to a car company inventing a starship instead of a better car to outflank its competitors. They are both transportation systems, but one meets yet-to-be-needed needs.
So first came the iPod, then the other iOS devices that tumbled after it.
No consumer could imagine the practical use of a starship, but if one appeared even at a premium price, it would find early adopters and soon, a mass market. That was the mark of Jobs' genius, and I think some of that comes through quite well in Martyn Burke's Pirates of Silicon Valley. At the same time, I'd much rather have had a beer or Woz or Bill Gates.
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